|Wednesday, December 4, 2019|
|11:15 AM - 12:00 PM|
From Camera to Web -- Wall-to-Wall Solutions for 508 Compliance
What is Section 508 Compliance? Who needs to be concerned about this? What are the requirements and how do you meet them? Larry Gillick, deputy director of digital strategy at the Dept. of the Interior, shares some of the solutions employed by the agency to keep its website safe and accessible to visitors with disabilities, and meet the requirements of the latest updates to the Rehabilitation Act and the latest pro-accessibility law, the 21st Century IDEA.
|Thursday, December 5, 2019|
|10:15 AM - 11:00 AM|
#AskNASA: How We Create to Inspire
Is there real water on the Moon? What does it feel like to launch into space? Do your dreams change in space? #AskNASA is a video series that captures a fun and playful side of NASA as experts across the agency answer real questions from the public. The goal is to educate, inspire and even debunk some space myths. The series highlights the agency’s new Artemis program and future exploration plans. Questions are collected from the NASA flagship (@NASA) social media channels using #AskNASA. With over 200 million followers across platforms, NASA has the most followers of any government agency. On Twitter, NASA is the 42nd most followed account and @NASA Instagram account just went over 50 million followers. It is a robust platform. Our goal is to engage the public in our missions and share the NASA story.
|12:15 PM - 1:00 PM|
Social Media, Social Change
Social Media is a powerful tool that allows us to communicate more messages to more people, more quickly. Social justice initiatives like the #MeToo movement and #AllLivesMatter have made a huge impact in America and throughout the world. But how to do these messages get off the ground? How to do we build change from the ground up? We tell a story. Even one story has the potential to spark change. One person, one story told well can become the voices of a few who represent the whole. We see this in examples like Malala Youfsaza speaking out for education reform on behalf of millions of young women. When people feel connected, it gives them an opportunity to join the conversation and have their voices heard. To tell these stories and initiate social change, however, we must have the right tools and an understanding of how to use them. Tools like Facebook Live, Wirecast, YouTube and Instagram have far bigger potential when used to their full advantage. My job is to teach videographers how to use these tools to tell a story that is advantageous to their brands and gives marketers the chance to make a difference.
|1:15 PM - 2:00 PM|
Getting Social With Video
All companies should be using video; on your website, in your email, and especially on social media. Why? Greater SEO, higher brand recognition, bigger sales. And this is social media - learn why it's important to let potential clients get a glimpse of your personality! And quality counts. A bad video can damage your company worse than having no video at all. We'll go through steps to avoid losing your audience. Social media is always changing, and it's not all about sales. Learn what your followers want, create the content they want and be the expert potential clients turn to when they need help. Building trust the same time you build a brand will bring in sales.
|2:15 PM - 3:00 PM|
Phone Videos Without Fear
Never fear! You don’t need formal training or expensive equipment to improve your phone videos. This session will provide tips for professionals in communications or marketing who need to create videos, but aren't professionally trained. You’ll walk away knowing how to judge lighting in everyday situations and position your subject for the best natural light or set up simple lighting to improve the look of your videos. You’ll learn how to capture cleaner audio and minimize extraneous noise and interference. You’ll also learn how to shoot with social media in mind, adjust your phone settings for high-quality video recording, and make the most of the tools at your disposal. There will be demonstrations illustrating these tips and recommendations for inexpensive tools to shoot better phone videos.
|3:15 PM - 4:00 PM|
Create Empathy in Your Social Media Videos
Even though we have myriad ways to deliver our messages to our consumers, customers, and communities with social media these days, it hasn’t necessarily helped our ability to connect with them on a deeper, emotional level and inspire them to take action. For many video creators, having so many channels, tools, and delivery methods have created more problems. There is an increasing demand to deliver our messages in the shortest time possible, and that causes many creators to lose the ability to elicit that emotional response from their audience. This session will teach how to use simple storytelling techniques to craft short form videos that both create empathy and inspire action in just seconds. Rain Bennett is a two-time Emmy-nominated filmmaker, writer and competitive storyteller with 15 years experience producing documentary films that focus on health and wellness. He directed and produced his first feature-length documentary by traveling the world with a backpack and a Canon DSLR camera. That film, Raise Up: The World Is Our Gym won “Best of the Fest” at the Hip Hop Film Festival.
|4:15 PM - 5:00 PM|
Instagram for Video Producers
Even more than a website, Instagram is becoming -- it already IS -- the go-to platform for creative portfolio work and giving potential customers a real look at who you are as well as what you do. It's more than just about posting your work, too. Instagram stories give your audience a glimpse behind the fourth wall, and you should be using them! Rob will show you how Instagram's powerful features can help you generate new leads, market your "storybrand" and give you an edge over your competition. Today's social media is all about engagement. Are you engaging correctly? This presentation will show you how to leverage Instagram to build your video business.