You do it all: shooter, lighting, audio, set-up, producer, on-site maintenance, visas, cultural nuances, editor, contract coordinator, billing, posting. You are a one-man (woman) band -- a solo act. It's a fact; the devil is in the details. How important are the "What Ifs?" And what are the "What Ifs?" Join Gail McCabe, a one-woman band and executive director at CreativeMediaMatters as she offers some tips and insights on how to reduce your stress before the shoot happens.

 

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To build a truly successful freelance career, you need several strong skills: One, a cadre of specialized video capture, editing and graphic creation skills; two, the ability to adroitly manage a small business. This session will touch on the tools, strategies and skills a video professional needs to know when it comes to building relationships, negotiating contracts and handling the everyday business snafus that face video pros.

 

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Go ahead and whisper that S word to yourself right now — because it’s “Specialization,” after all, and is a singular means of distinguishing yourself in today’s hyper-competitive video production market. Success via specialization is coming to those companies who have managed to specialize in a specific way — be it by mastering a specific business vertical like real estate or technology — or cultivating a unique shooting and editing style. The key is that you’ve got to do more just shoot and edit. This session will talk about the myriad ways a business can differentiate its video production services to nab new clientele.

 

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While a customer may realize that a video should help promote their business, many prospects have little understanding of how to produce an engaging and effective video. Will a single video accomplish their goal? When do you use a scripted narrator and when do you conduct interviews for a story-driven approach? A session led by producer and director Mark Salloum will take the audience through the entire process of working with a client — from initial fact-finding to final delivery. The session will delve into conducting interviews, developing a proposal and contract, preproduction planning and more.

 

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You know you're supposed to collect signed releases and contracts, but why? Take a practical look at the business practices adopted by successful professionals when hiring crew, leasing equipment, and obtaining permissions, and learn what “the paperwork” does and how it can protect you. Understand why corporate and institutional clients insist on certain contract clauses, and what agreeing to them could mean for your business. Topics will include entity formation and corporate obligations; hiring employees, contractors, and interns; liability and indemnification; and what everyone behind a camera should know about copyright and privacy. Plus, tips on how to stay organized, manage real-world risks, and work efficiently with your legal counsel.

 

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What's so important about captioning? This session will give you all the answers. We’ll illustrate the importance of captioning all of your media, clarify today's regulatory compliance requirements, and delve into how captioning can create an improved consumer experience and provide greater monetization of your assets.

 

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Anyone can produce video content, but developing and producing successful video content requires five components that make up the “video content ecosystem”.

The video content ecosystem encapsulates: 1) content strategy, 2) creative development, 3) production, 4) post production, and 5) syndication.

Each step is crucial for crafting a video that succeeds in today’s market. 
This talk will walk the audience through the process in detail and cite real-world examples of: how to build an effective content strategy, developing a creative idea, production and post considerations, producing on a budget, distribution options and more. 
Eran Lobel, CEO/Executive Producer of Boston-based production and post company ELEMENT Productions, will lead the session, providing real-world examples that demonstrate the value of thinking holistically about your content needs.

 

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