Jordan went to film school... the artsy kind. The kind where you make no compromises, where self-expression is prized above all else, money be damned. The last 15 years have required a relinquishing of some conceits in favor of a more collaborative (and ultimately more profitable) mindset, in which customer satisfaction comes first. He and his partner Simon own and operate Paperboys, a wedding cinematography business, as well as The RUN Agency, which specializes in branded content for creatives, entrepreneurs and growth companies all over the world.