Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing. As Senior Vice President of LAI Video, James helped forge an award-winning video agency that continues to help groups of all kinds tell their story in unexpected ways. He can be seen in big pitch meetings or behind the scenes, leading terribly large brand-crafting meetings. Working with a talented team of creatives, he thrives off of the collaborative fumes of video-making, learning about an organization's story, breaking it apart and repackaging it in a new, more exciting way. James has also been known to sit down with generals, ex-mobsters, economy experts and CEOs to enhance their personal presentations and brands — to help the storytellers better tell their stories. A graduate from James Madison University, James hails from the School of Media Arts and Design & Design, a program celebrated for producing future LAI Video employees. After graduation, James studied architecture in Vienna, Austria, but James is not an architect.