Go ahead and whisper that S word to yourself right now — because it’s “Specialization,” after all, and is a singular means of distinguishing yourself in today’s hyper-competitive video production market. Success via specialization is coming to those companies who have managed to specialize in a specific way — be it by mastering a specific business vertical like real estate or technology — or cultivating a unique shooting and editing style. The key is that you’ve got to do more just shoot and edit. This session will talk about the myriad ways a business can differentiate its video production services to nab new clientele.

 

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